bBIG Communications continues to enhance the military shopping experience with innovative programs designed to drive engagement and increase brand visibility. As the company behind MyMilitarySavings.com and My Military Lifestyle, bBIG Communications is introducing three new initiatives: the 50/20 program, flexible spending account program and My Military Lifestyle’s new members-only sections. These programs provide valuable opportunities for brands to connect with military shoppers in meaningful ways.
50/20: Reaching Untapped Military Shoppers
Currently, half of all authorized military families living within 20 miles of a commissary do not utilize their benefits. The 50/20 program seeks to engage this untapped audience, presenting a significant opportunity to drive patronage, boost sales, and expand adoption of DeCA’s Click2Go e-commerce platform. This initiative supports DeCA’s goal of reaching $8 billion in annual sales and 10% Click2Go sales by 2028.
Military Health Care Flexible Spending Account: A Smarter Way to Save
The Health Care Flexible Spending Account (HCFSA) program offers a unique opportunity to educate military shoppers on the significant savings available when purchasing approved FSA products at the commissary. By highlighting the tax benefits associated with these purchases, the program can drive awareness, increase traffic, and convert shoppers into loyal customers for brands while reinforcing the commissary as the go-to destination for essential products.
My Military Lifestyle Members-Only Section: Exclusive Access for a Targeted Audience
MyMilitaryLifestyle.com now features a members-only section offering exclusive content, special giveaways, and brand-sponsored deals tailored for military families. This initiative strengthens engagement and provides brands with a direct, targeted platform to connect with an active and loyal military audience.
bBIG Communications remains committed to delivering innovative solutions that benefit both military shoppers and brand partners.
For more information or integration opportunities, schedule a free consultation with our experts today.