After years of building one of the most trusted names in military marketing, bBIG Communications announces a new chapter. Dave and Sheri Gibson—who together helped shape the foundation of MyMilitarySavings.com and MyMilitaryLifestyle.com—are stepping down. The entire bBIG team extends deep gratitude for their leadership, vision, and commitment to the military community.
As of May 2025, bBIG Communications is proud to introduce Matthew Smith as the President. Smith is focused on taking the business to new heights while staying rooted in the values and mission that built it.
“bBIG has always been more than a marketing agency—it’s a bridge between brands and those who serve,” says Smith. “We’re continuing that mission by delivering meaningful, measurable support that truly impacts the daily lives of military families, simplifying their access to the benefits already provided for them.”
Under Smith’s leadership, bBIG is doubling down on existing platforms while expanding its impact through new partnerships. Among the first initiatives: collaborations with Corporate Chaplains of America, an online counseling service, and VA USA, a virtual assistant agency helping military spouses find portable, remote work opportunities that move with them across duty stations.
bBIG is also strengthening its relationship with its military content creators—opening the door for ongoing input and feedback that directly shapes future campaigns and services. This community-first approach ensures that everything bBIG develops is grounded in the real needs and priorities of today’s military families.
The company is also growing the ways it supports the human side of force readiness. A new platform—My Military Insider—is on the horizon, offering curated savings and cash-back rewards on over 120 trusted brands and built around the needs of today’s military family. They are also building a subscription-style platform called CircleOne that will offer military benefits alongside top-tier private services, all in one place.
It’s an exciting time at bBIG Communications, and the company remains steadfast in its mission: helping brands reach and support military families—authentically and effectively.
To learn more about what’s next, schedule a call with our experts today.