Military families are one of America’s most influential — and most overlooked — consumer groups. With more than $1.2 trillion in combined buying power, they represent a far larger audience than many brands realize: 1 in 10 Americans have either served in uniform or loves someone who has. Defined by loyalty, engagement, and a strong sense of community, they’re united by shared values of service and connection.
The opportunity is immense, and bBIG Communications exists to help brands take advantage of it.
Why We’re Different
At bBIG, we don’t just run ad campaigns — we create meaningful connections that deliver measurable results. And our work comes at a value-driven ROI.
We’re a military-focused marketing and media partner with a single mission: helping brands authentically engage service members, veterans, and their families at every point of impact.
Our proprietary ALL CHANNELS ON® model seamlessly integrates digital, social, email, influencer, in-store, and experiential activations (and more) to create cohesive, omnichannel reach. That means we can connect your brand with military consumers wherever they are — online, on base, or on the move.
What sets us apart isn’t just our reach — it’s our deep understanding of the military community. We live and breathe this audience every day through our owned platforms:
- MyMilitarySavings.com – The largest online savings hub for military families, featuring exclusive deals, coupons, and rewards.
- MyMilitaryLifestyle.com – A trusted destination for real stories, helpful insights, and everyday inspiration from inside the military community.
Together, these platforms engage millions of authorised military consumers each month — ensuring your campaigns aren’t just seen, they’re embraced.
Our Value Proposition: Real Connections, Real Results
Brands that partner with bBIG experience measurable growth because we have spent nearly two decades building a warm community of military-affiliated members. And we engage with this community on a daily basis.
Recognizing that the military is a powerful, multigenerational consumer base with broad, mainstream influence, we’ve built an infrastructure that they look to for value. And we can leverage that for the brands we serve.
Military families may shop at commissaries and exchanges, but they also spend significantly at major retailers like Walmart, Target, and Amazon. By engaging authentically within the military channel, brands build lasting relationships that extend far beyond the base and into the wider retail marketplace.
In short: brand loyalty built on base translates to brand growth off base.
And that’s not just theory. We’ve proven this approach works, time and time again. In one recent campaign, a leading energy drink brand saw a +26.5% sales lift during the promotional period and maintained a +16.8% increase the following month.
That’s the power of authentic connection — amplified by the right message, the right channel, and the right partner.
Why We Do What We Do
At our core, we believe that marketing to military audiences should create value for both sides — for the brand and for the military families it reaches.
Too many campaigns rely on flag-waving and slogans. Performative support is spotted instantly. And the military audience deserves more. We help brands move beyond “thank you for your service” messaging to build authentic partnerships that respect the military lifestyle.
For us, it’s not about seasonal campaigns or quick wins — it’s about sustained impact. When a brand invests in the military community, it builds trust that lasts for decades — often passed down across generations.
The bBIG Effect: What Our Clients See
When brands work with bBIG, they gain:
- Immediate access to a verified, engaged audience of over 12 million military households.
- Cross-channel activation that builds frequency and familiarity across digital, in-store, and experiential touchpoints.
- Data-driven precision, powered by advanced segmentation tools that help you target exactly the right military consumers — by behavior, lifestyle, and category interest.
- Authentic storytelling, developed by a team that lives the culture and speaks the language of military families.
- Measurable ROI, with clear performance tracking tied to awareness, engagement, sales, and long-term loyalty metrics.
Every campaign is built for growth — growth in brand equity, household penetration, and sales velocity.
More Than a Media Partner
bBIG is proud to partner with many of the world’s leading brands, including Nestlé Purina, Procter & Gamble, Coca-Cola, Kraft Heinz, Red Bull, Nabisco, and New Balance. We help them earn trust and loyalty inside one of the most values-driven markets in America.
Our clients see us not as a vendor, but as a strategic growth partner — one that knows how to align creativity, data, and community insight into a unified, high-performance system.
That’s why bBIG was recognized as a 2025 Chief Marketer Agency of the Year and winner of a 2024 Horizon Interactive Silver Award — honors that reflect both our innovation and our commitment to delivering measurable results.
The Bottom Line
In a world where consumer trust is hard to earn and even harder to keep, the military community stands apart. Once you win their loyalty, you’ve earned it for life.
bBIG Communications helps brands do exactly that — with strategies rooted in authenticity, powered by data, and designed for growth.
Because when you connect meaningfully with those who serve, your brand doesn’t just grow — it stands for something bigger.