bBIG Communications, renowned for its innovative ALL CHANNELS ON® marketing strategy, partnered with New Balance to deliver two highly successful campaigns targeting authorized military shoppers. These efforts aimed to boost awareness and sales of both Performance & Inline and Premium New Balance shoes and apparel.
Driving Awareness Through Precision Marketing
The two campaigns focused on military families living within 25 to 40 miles of military exchanges and bases. By employing a blend of geo-targeted social media ads, email outreach, in-store activations, and digital integration with MyMilitarySavings.com, the campaigns provided a seamless path for customers to explore and purchase the featured products.
A cornerstone of these campaigns was military content creator-led content, which visually showcased New Balance products in dynamic, lifestyle-focused settings. These videos, photos, and graphics resonated strongly with the target audience, linking directly to retailers’ purchase pages.
Record-Breaking Results
Both campaigns achieved remarkable outcomes:
- Performance & Inline Campaign
- +4.32% increase in dollar sales
- +6.5% boost in product sales
- 5.3 million impressions
- Premium Campaign
- +4.32% increase in dollar sales
- +6.5% boost in product sales
- 3.3 million impressions
Innovation Meets Engagement
By integrating geo-targeting with military influencer-driven storytelling, bBIG Communications reinforced its reputation for crafting campaigns that deliver measurable results. These achievements further solidify bBIG’s leadership in military-targeted marketing while showcasing New Balance as a brand dedicated to serving this valued community.
For more information, schedule a free consultation with our military experts today.