bBIG Communications, the leading full-service agency dedicated to connecting brands with the U.S. military community, today announced it has been named a 2026 Chief Marketer Agency of the Year, marking the seventh consecutive year the agency has earned the prestigious industry honor.
Chief Marketer’s annual Agency of the Year program recognizes the best brand engagement and activation agencies in the United States. Each year, this coveted program spotlights the industry’s most visionary and high-performing agencies that are setting new standards for creativity, innovation, and strategic excellence. bBIG’s continued inclusion highlights its unmatched expertise in military marketing, its commitment to innovation, and its proven ability to deliver measurable growth for some of the world’s most recognized brands.
“We’re thrilled to recognize the 2026 Agencies of the Year honorees,” said Kaylee Hultgren, Content Director at Chief Marketer. “These agencies are not only delivering outstanding results for their clients, but also shaping the future of marketing.”
Chief Marketer’s Agencies of the Year list serves as the ultimate industry leaderboard, celebrating standout shops of all sizes and specialties, from bold startups to global powerhouses.
“This recognition is especially meaningful because it reinforces what our clients and partners experience every day: that bBIG is built to serve, to innovate, and to deliver real impact,” said Matthew Smith, CEO of bBIG Communications. “Winning Agency of the Year for the seventh year in a row is a testament to the strength of our team, the trust of our clients, and the deep relationships we’ve built within the military community.”
Over the past year, bBIG has entered a new chapter of expansion and momentum. Highlights include:
- New leadership ownership structure introduced in May 2025, accelerating growth and sharpening the agency’s mission-driven focus.
- Launch of My Military Lifestyle-Members Only, a private content and savings hub that has significantly boosted engagement across the military community.
- Introduction of an affiliate revenue stream, already joined by nearly 200 participating brands.
- Enhanced performance and conversion capabilities, including long-term conversion funnels, dedicated landing experiences, and advanced analytics via Google Tag Manager.
- Rapid expansion of its military influencer and creator network, amplifying authentic voices across platforms like TikTok, YouTube, Instagram, and more.
bBIG’s proprietary ALL CHANNELS ON® framework continues to be a foundational differentiator, ensuring synchronized campaigns across digital, in-store, social, influencer, and content environments to drive both awareness and conversion. This approach has powered major results for clients such as Nestlé Purina PetCare, New Balance, Danone, Red Bull, Frito-Lay, and others.
From developing high-performance geo-targeted influencer programs to building one of the most successful military pet communities in the nation, bBIG’s work reflects its purpose-driven mission: to serve those who serve.
“As we look toward 2026 and the nation’s 250th anniversary, this award energizes our commitment to honoring military families through strategic creativity, meaningful brand partnerships, and industry-leading innovation,” Smith added.