Want to reach one of the most loyal audiences out there? bBIG Communications has been helping brands like yours build real connections with military families through smart, effective Commissary marketing for almost two decades. We know what works in this space, and if you’re just dipping your toes into military marketing, the On Duty with DeCA Joint Industry Programs are a great first move. It’s low-cost, high-impact, and lets you test the waters without committing to a big custom campaign.
What makes On Duty with DeCA Joint Industry Programs so incredible? We take multiple brands and team them up for a single, themed promotion that reaches Commissary shoppers from every angle. It’s a DeCA-backed, omni-channel program that combines in-store signage, emails, social posts, digital ads, videos, and sweepstakes to drive awareness, foot traffic, and, ultimately, bigger baskets.
On Duty with DeCA is a straightforward sign up and we make it easy on our clients. bBIG handles all the heavy lifting, building custom pages on My Military Savings (our own military discount hub), geo-targeted emails, paid social, in-store signage with exclusive QR codes for sweepstakes entry, and more. Shoppers see your brand at home, online, and right at the Commissary shelf, creating that seamless push from awareness to purchase.
Plus, On Duty with DeCA Joint Industry Programs incorporate giving back through a donation to a military-focused non-profit organization, so you also develop additional goodwill by giving back to the military community.
“Year after year, bBIG delivers the engagement we need at a price that makes sense.” – satisfied client
This is the perfect entry point for brands trying to reach military shoppers in the Commissaries because On Duty with DeCA Joint Industry Programs tap directly into the savings and trust already inherent in the shopping channel. We give you affordable access without the hassle of building everything as a stand alone campaign. Costs are shared with other brands, you take advantage of massive scale, and everyone sees real results.
We’ve run these co-op events for years through our tight partnership with DeCA, and we’ve figured out the formula on what drives path-to-purchase, so you get an effective program each and every time.
One of our most recent On Duty with DeCA promotions was for Back-to-School. It brought together 16 brands over two months, generating 10.1 million impressions across every channel. On a small investment per brand, we achieved an overall CPM of $0.54.
This was our sixth year running the BTS On Duty with DeCA Joint Industry Program, and brands keep coming back. They love how cost-effective it is and how well it resonates. One repeat partner told us: “Year after year, bBIG delivers the engagement we need at a price that makes sense.”
Don’t Miss the 2026 Back-to-School On Duty with DeCA Joint Industry Program!
The promotion will be running from July 13 to September 13. This is prime time for military families gearing up for Back-to-School. Spots are limited, and the deadline for inclusion in the program is May 11, so act fast to get on board!
Reach out to Kyle Clasen today to lock in your spot or chat about other ways we can help your brand win in the military channel.