It may come as a surprise to many in the marketing field that there are nearly 34 million military-affiliated consumers in the United States. When you consider active duty, veterans, retired, reservists, guard members, and immediate family members, we’re talking about nearly 10% of the population. This is a demographically diverse group of people, but it is large enough and has enough cultural similarities (unique behaviors, trust dynamics, life cycle triggers, etc.) that it bears a dedicated approach akin to other multicultural marketing efforts.
It just so happens that’s precisely what bBIG Communications exists to do.
We’re uniquely positioned to support brands both inside and outside the gates, from driving sales within Commissaries and Exchanges to influencing purchase decisions across national retail, e-commerce, and everyday lifestyle channels. We help brands build a cohesive marketing strategy that meets military consumers wherever they shop and live.
Who We Are
Part content producer, part media provider, and part strategic marketing partner, bBIG Communications is dedicated to helping brands authentically connect with U.S. service members, veterans, and their families, finding the sweet spot between your brand benefits and the needs of the military consumer.
That includes connecting brands to military audiences at every touchpoint: from on-base retail environments where trust and familiarity drive purchase, to off-base channels where military families live, shop, and engage daily. Our approach ensures your message remains consistent and credible within the military ecosystem.
We use authentic storytelling from real military voices, delivered primarily through our My Military Lifestyle and My Military Savings content platforms. These sites and social channels give brands direct access to fully engaged military households, and they drive measurable awareness, engagement, and purchase intent.
We have also built a proprietary ALL CHANNELS ON® approach: an omnichannel marketing model combining digital, social, and in-store experiences to create lasting connections between brands and military consumers. This approach is powerful in acquiring both inside-the-gate and outside-the-gate activations, aligning in-store military retail strategies with broader digital and national marketing efforts to create a seamless brand experience.
We are a marketing partner and a community connector, helping to build brand loyalty, drive sales in Commissaries, Exchanges, and beyond, and engage military families with authentic storytelling.
bBIG Communications provides the scale, expertise, and innovation to help brands thrive in the military market, no matter where your customers are found.
Core Capabilities
You can think of bBIG as an agency, a communications specialist, a marketing team extender, a strategic partner, a content provider, a publisher, or a media asset channel. Honestly, we’re all of those things and more!
The long and short of it boils down to this: if you have a product or service and you want to get it in front of a military audience, we can help.
We’ve got a handful of tools that we use to build connections with military consumers:
- Authentic Military Content: Our military-affiliated content creators form the backbone of our offering, delivering credible, relatable stories that resonate with military families, making us the go-to source for military content.
- Dedicated Military Market Access: We reach millions of military households each month, including 340,000+ opted-in members, 1.2 million email subscribers, and 300,000+ social followers across all platforms.
- Scalable Omnichannel Programs: We deliver integrated campaigns across web, mobile, social, CTV, print, and point-of-purchase channels, ensuring broad visibility and consistent shopper engagement through the path to purchase.
- Award-Winning Creative and Media: We have a dedicated, in-house creative team, and our work has been recognized with industry honors, including a 2024 and 2025 Horizon Interactive Silver Award and seven consecutive Chief Marketer Agency of the Year honors, most recently in 2026.
We partner with brands like Nestlé Purina, Danone North America, Red Bull, Kimberly-Clark, Kraft Heinz, Mondelez International, Nestlé USA1, and many others across CPG, travel, finance, hospitality, and insurance. So, you know you’re in good company when you work with us.
As brands begin planning for 2027, now is the time to evaluate how military audiences fit into your broader marketing mix. Budget cycles, retail alignment, and campaign planning all benefit from early strategy development, and that’s where we come in. We help brands identify the right investment level, channel mix, and messaging approach to effectively reach military consumers in the year ahead.
So, if military marketing is something you’ve been considering, we should talk.
Proven Impact
Whether supporting inside-the-gate retail performance or driving off-base engagement and conversion, our campaigns are designed to deliver measurable results across the full military consumer journey.
The numbers don’t lie. This is just a snapshot of data, but it shows how powerful our marketing can be:
Advertising & audience performance brief for 12-month period from June 1, 2025 through May 31, 2026
An Audience You Didn’t Know You Needed To Reach
The military market not only deserves your attention, but it is probably a marketing category you’ve been missing out on. Military members, veterans, retirees, guardsmen, reservists, and their families have sacrificed immensely for our country. They have an innate sense of loyalty and are keen to seek out brands that recognize them for their contribution to this great nation. They are also an audience who can smell performative authenticity a mile away, so it is important to reach them in the right way and with consideration and intention.
It is a matter of trust and access, and bBIG Communications can deliver both.
Whether your focus is driving velocity inside the gates or building brand preference and purchase behavior outside the gates, success in the military market requires a connected strategy. bBIG Communications helps brands unify those efforts, ensuring your presence is not only seen, but trusted, across the full spectrum of military life.
Planning for 2027 Starts Now
The brands that win in the military market are the ones that plan ahead. As you evaluate budgets and priorities for 2027, consider where military consumers fit into your growth strategy.
bBIG Communications partners with brands early in the planning process to:
- Identify high-impact opportunities within military channels
- Align inside-the-gate retail strategies with broader marketing efforts
- Build integrated campaigns that drive both awareness and conversion
- Ensure messaging resonates authentically with military families
If you are beginning your 2027 planning, now is the time to start the conversation. Get in touch with one of our military communication experts today!
Key Takeaways
- The military market represents nearly 34 million consumers, offering both scale and a distinct cultural mindset that requires a tailored, intentional approach.
- Effective military marketing requires a connected strategy that reaches consumers both inside the gates (Commissaries and Exchanges) and outside the gates across retail, e-commerce, and everyday life.
- Authenticity is non-negotiable. Military audiences respond to real voices, lived experiences, and brands that demonstrate genuine understanding and trust.
- bBIG Communications delivers a unified, omnichannel approach that aligns content, media, and retail activation to create consistent and credible brand experiences.
- Proven performance metrics demonstrate the ability to drive awareness, engagement, and conversion across the full military consumer journey.
- Brands that begin planning now can more effectively integrate military audiences into their 2027 marketing strategy, aligning budgets, messaging, and channels for long-term impact and growth.
1 Nestlé Purina, Danone North America, Red Bull, Kimberly-Clark, Kraft Heinz, Mondelez International, and Nestlé USA are trademarks or registered trademarks of their respective owners.