bBIG Communications built CircleOne around what military families want and need: relevant resources, everyday value, and stronger connections. For corporate partners, it creates an opportunity to become part of that support system.

Your Brand Has Value to Offer. CircleOne Helps Military Families Find It.

There is no shortage of organizations working to support military families. Government agencies, veteran service organizations, nonprofits, and private companies all bring resources to the table.

But having a resource available is not the same as having it discovered, understood, and used.

That distinction matters to families and to brands trying to reach those families.

A military family may not know where to find an offer that could help stretch its budget. A veteran may be unaware of an education opportunity. A spouse preparing for a move may need financial guidance, career support, and travel savings at the same time.

Meanwhile, a company may have developed a valuable military program without establishing a clear connection between that program and the people it was created to serve.

CircleOne was built to help bridge that gap: bringing relevant benefits, resources, and savings into a connected experience that reflects military life.

Built Around Their Needs, Not a Marketing Category

CircleOne’s starting point is the family rather than the campaign.

The platform brings together everyday savings, personal support, financial planning, fraud protection, education benefits, and travel rewards. Its current offerings include TelaChap, Goaltide, Fraudster.ai, pharmacy discounts, Purdue Global education support, and IHG One Rewards, with additional resources planned.

For brands, these areas provide a framework for understanding where their offerings can contribute.

Military family need	The role a corporate partner can play
Everyday savings	Help families manage household expenses through relevant offers and practical value.
Personal well-being	Support access to resources that provide connection, encouragement, and guidance.
Financial wellness	Offer tools that help households plan, budget, and navigate change.
Education and career	Create pathways that support learning, professional development, and transitions.
Fraud protection	Help families recognize risks and protect their financial lives.
Travel and relocation	Address needs associated with moves, leave, and family travel.

The goal is not to assemble the largest possible collection of offers. It is to build a useful ecosystem in which each partner contributes something that makes sense for the community.

One of CircleOne’s most innovative offerings is its Loyalty Program, which puts money back in military families’ pockets through their everyday Commissary purchases. This first-of-its-kind program delivers what families asked for: 5% back on every purchase. For brands, it’s an opportunity to support a lasting initiative that turns everyday spending into meaningful household savings as an ongoing commitment to the military community. It is also an opportunity to influence product trial and identify new, incremental customers. A win-win for brands and for military families.

A Higher Standard for Military Engagement

Military families deserve more than patriotic imagery and a generic discount. They deserve relevance: clear offers, useful resources, and a genuine understanding of their circumstances.

That is the standard we want corporate partners to bring to CircleOne.

A strong partnership starts with a few straightforward questions:

• What military family need does your offering address?
• Is the value clear, practical, and easy to understand?
• Are eligibility requirements and terms transparent?
• Can families readily access and use what you provide?
• Does the experience reflect a lasting commitment to this community?

These questions keep the focus where it belongs: on the people the partnership is intended to serve.

They also give brands a stronger foundation for engagement. Instead of making military affiliation the message, the partnership makes useful support the substance.

Connecting the Support System, Not Replacing It

CircleOne is designed to complement the organizations and resources military families already rely on.

Government agencies have essential responsibilities. Nonprofits and veteran service organizations bring specialized expertise and assistance. Corporate partners can contribute products, services, technology, savings, and other practical resources.

Our role is to help connect those contributions around the family.

That means recognizing that no single organization—or brand—needs to solve every challenge. Each partner needs to bring something meaningful and help make the broader experience easier to navigate.

Where Your Brand Fits

For bBIG Communications, CircleOne represents a simple commitment: listen to military families, build around their needs, and connect them with partners that can deliver real value.

For your brand, it is an opportunity to move beyond audience access and toward a more useful relationship.

Whether your company can help families save on everyday purchases, pursue education, plan for financial goals, travel, or navigate a life transition, the starting point is the same: understand the need, then make your contribution clear and accessible.

We built CircleOne because military families asked for more connection and support. The right corporate partners can help us deliver it.

Partner With bBIG Communications

Bring your brand’s value closer to the military families it can serve.

Connect with bBIG Communications to explore how your products, services, or military-focused programs can contribute to CircleOne and help bridge the gap between what your brand offers and what military families need.