bBIG Communications Earns Silver at the Prestigious Horizon Interactive Awards
bBIG Communications has received a Silver Award in the 2024 Horizon Interactive Awards, a global competition honoring excellence in interactive media. The accolade celebrates bBIG Communications’ innovative P&G Click2Go social media campaign, which successfully connected military consumers to the Defense Commissary Agency’s e-commerce platform, Click2Go.
The campaign combined strategic social media outreach, influencer partnerships, and tailored content to engage military families. Leveraging the reach of MyMilitarySavings.com, bBIG deployed a multi-channel strategy that included military influencer videos, paid and organic social media posts, and custom emails. The content was crafted specifically for key military bases in the continental U.S. and Hawaii, including Pearl Harbor—the world’s largest Commissary. By incorporating influencers from both regions, the campaign resonated deeply with the diverse military community.
“This recognition from the Horizon Interactive Awards reflects our team’s dedication to delivering innovative, results-driven campaigns,” said Dave Gibson, President of bBIG Communications. “By understanding the unique needs of military families, we successfully connected them to the valuable Click2Go program while achieving measurable results for Procter & Gamble.”
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About the Horizon Interactive Awards
In its 23rd season, the Horizon Interactive Awards recognizes the best in interactive media production worldwide. Since 2001, it has received tens of thousands of entries from over 50 countries and nearly all U.S. states. A rigorous judging process by a panel of industry professionals identifies the “best of the best” to celebrate and showcase on an international stage.
About bBIG Communications
bBIG Communications offers customized marketing and media solutions designed to help clients succeed. Ask about our signature ALL CHANNELS ON® approach! To learn more, visit bbigcommunications.com.