Meet the Team

Dave Gibson LinkedIn

Dave Gibson

As President & CEO of bBIG Communications, Dave brings 29 years of entrepreneurial business experience in support of a growing team of self-motivated people who are committed to the success of their clients. His business passion is directly tied to helping partner companies achieve sales success via Geo-Behavioral Marketing and Best Practices Reporting.

Originally from Michigan, Dave grew up in six different states and quickly became accustomed to adapting to new communities and schools. Embracing the notion that change is an integral part of growth, Dave supports the belief that the world doesn’t stand still, “we’re either getting better or worse every day.”  His commitment to growing an authentic company is rooted in bBIG’s mission to develop rich customer experiences.

Along with his wife, Sheri, and their three daughters, Dave resides in Southern California. He is a proud supporter of the local sports community and – as a “Cheer Dad” – fully endorses the sport of Cheerleading. Dave sits on the board of the YMCA of San Diego County – Overnight Camps and appreciates the opportunity to travel, listen to sappy 70s music and do all things outdoors.

Sheri Gibson

Sheri Gibson

As one of three managing officers at bBIG Communications, Sheri oversees the Accounting and Human Resource Departments. Contrary to public opinion, Sheri is convinced there is a way to make Accounts Receivables and Payables fun!

Her involvement with the company has spanned 24 years and her responsibilities have evolved over time. Sheri made the move from California to New York City to join the company in 1994 as the Manager of Office Systems and Production. With a specialized background in design and an interest in the creative process, she pursued outside training on the Adobe Creative platforms and brought production in-house for the company. Under the original name of Market Tactics, Inc., the support services side of the business evolved and segued into the digital space in 2011. Upon her return to California, she played a key role in the strategic development of the Platform and bBIG Communications, Inc. Sheri has recently lead the development of an internal workflow database that integrates accounting and sales, capturing key efficiencies for the company’s internal team and for our clients. Her interest in streamlining workflow and her experience in client, staff, and supplier relational processes have kept her excited and engaged in the evolution of bBIG Communications.

Outside of work, Sheri enjoys travel, great movies and hanging out with her three daughters and some guy named “Dave.” She currently resides in Southern California.

Mark Igo LinkedIn

Mark Igo

Mark is the Chief Operating Officer of bBIG Communications. With more than 25 years of marketing and advertising experience, Mark is well-versed in identifying and understanding consumer behaviors and shopper marketing trends. In his current role, Mark manages the effective execution of brand identity, drives strategy and creative development, and oversees all aspects of print production, digital media, and social media across multiple channels. Like other bBIG team members, Mark wears a variety of hats – from sales to marketing management to hockey color commentary.

Mark is a native of Hingham, Mass., where he played, coached and presided over various youth sports groups. When he is away from the office, Mark umpires Varsity and Legion baseball across the South Shore and the Cape. His favorite hobby is chasing a little white ball around a golf course.

Christine Huie-Roy

Christine Huie-Roy

Christine is the Executive Vice President of Sales and Marketing for bBIG Communications. She believes her 15+ year tenure in the military resale space is a testament to her ability to provide best-in-class marketing programs that help her clients grow brand share and revenue in commissaries worldwide.

Prior to joining bBIG, Christine spent 30+ years working in varied sales and marketing roles in the consumer packaged goods industry. In her current role as Sales and Customer Marketing Manager, manages a $6M promotional budget and is responsible for creating and implementing annual promotional business plans for military brand managers. She also oversees the company’s business- and relationship-building initiatives.  Christine values her strong organizational, analytical, problem resolution and follow-up skills.

Laura Riley LinkedIn

Laura Riley

Laura is the Executive Vice President of Sales, where she oversees general retail and e-commerce. She is a passionate brand advocate, with extensive experience driving consumer engagement across marketing platforms through personalized strategy.  With 15+ years in the consumer-packaged goods industry, serving on both the manufacturer and the marketing services side, she brings a balanced perspective in formulating the “Win-Win” for brands and their consumers. The disruptive and continually changing dynamic of consumer shopping behavior, retail landscape, and the tools marketers have available to engage them, is a perpetual challenge that brings out her personal excitement, creativity, and enthusiastic problem-solving skills.

Laura is a California native, with a B.S. in Marketing from Miami University, Ohio. Upon graduation, she promptly scurried back to the sun and hasn’t left since. As a mother, wife, pet-lover, gourmet cook, and DIYer, she thrives on a busy, organized chaos-type life.

Kameron Wildfong LinkedIn

Kameron Wildfong

Kameron is a new Vice President of Sales and Development, helping to expand bBIG’s sales and marketing services footprint in the industrial channel – while also exploring other opportunities for company growth. Kameron has a passion for marketing, with a particular interest in understanding what drives consumer behavior. Over a decade ago, Kameron began his marketing career, eventually leading to a succession of leadership roles at Regal Home Group – RE/MAX of Grand Rapids, Beer City Metal Works & Construction, D&D Building Inc., and most recently, as a marketing and operations manager for Essentra, a global distributor of industrial supplies. A graduate of Grand Valley State University in Michigan, Kameron is married and enjoys talking Detroit Red Wings hockey over a fine craft beer.

Mark Tedeschi LinkedIn

Mark Tedeschi

Senior Public Relations executive with progressive leadership experience in powering digital marketing assets, activating brands, steering corporate narratives and developing customer-centric marketing solutions. Track record of designing integrated public relations campaigns and rapidly moving from idea to revenue with data-driven performance measurements in order to unlock brand DNA, acquire new customers, fuel growth and maintain a competitive advantage. Highly skilled at connecting downward-upward-across with internal and external stakeholders, while adapting marketing strategies to shifting priorities and constantly evolving global landscapes. Institute marketing metrics, KPIs and dashboards to draw insights, facilitate sound decision making and optimize ROI’s.

Marlo Cagle LinkedIn


Marlo joined bBIG Communications in July 2016 as an Account Director. She is an enthusiastic marketing professional with 20+ years of integrated marketing experience.

Marlo comes from a diverse professional background, working for several years in account-specific shopper marketing for consumer packaged goods clients. Throughout her career, she has gained a deep understanding of the path to purchase, which she utilizes in her current role to drive client sales. As a natural-born leader, Marlo excels in fast-paced environments and thrives while balancing multiple complex projects at once. She values quality and efficiency in her work, and enjoys the relationships she has built with her clients, as well as her coworkers. It’s a true team atmosphere!

In her spare time, Marlo enjoys spending time with her family and friends, especially her two daughters and husband. She has been active with the local Junior Woman’s Club, where she enjoys volunteering for local non-profit organizations. Every winter you’ll find her skiing in the Rockies, a life-long passion she continues to enjoy!

Colleen Medeiros LinkedIn

Colleen Medeiros

As a Production Manager for bBIG, Colleen wears a variety of hats. In this role, she is primarily responsible for driving growth through the creation and execution of strategic marketing strategies.

Colleen comes to bBIG Communications with 15+ years of experience in the marketing industry. During her career, she has worked with both agencies and in-house marketing groups. She is a committed leader with a very hands-on style of management. She specializes in managing large, multi-channel campaigns and establishing cross-functional, streamlined processes aimed at enhancing organizational efficiency.

In her spare time, Colleen likes to spend her time at the beach with her husband, three children and pet dog. She finds that her background in project management is very helpful when it comes to managing her kids’ hectic schedules!

Matt Gross

Matt Gross

Matt is a Graphic Designer and Brand Manager for bBIG Communications. He has 12+ years of experience as a designer, working both in print and on the web. Matt considers himself a “jack of all trades” in his role with bBIG, as he is called upon for a variety of tasks and projects. He takes pride in his ability to find the most efficient method to accomplish various tasks and he enjoys sharing those methods with others.

When not at work, Matt is an avid cook and loves to travel.

Saydie Arami LinkedIn

Saydie Arami

Saydie is a new Account Executive – a position that resides at the heart of bBIG’s operating philosophy: an unwavering commitment to providing exemplary customer service to the client. Saydie has a proven track-record of delivering flawlessly for clients (Kraft Heinz, Mondelez International, Safeway, etc.) on a variety of fronts, including, execution of POS projects, collaborating with creative teams, on-time delivery, budgeting, communications, documentation and end-to-end supply chain logistics. A graduate of the University of Iowa, Saydie worked at Integrated Merchandising Solutions in Illinois where she excelled at account management responsibilities for over five years; she is a certified Project Management Professional.

Previously, Saydie worked at PromoWorks LLC, where she honed her considerable logistics skills. Saydie resides with her husband in the Chicago suburbs. Outside of work she enjoys traveling, trying new restaurants, binge watching the latest shows, and shopping for a great deal.

Julie Edelman  LinkedIn

Julie joins bBIG as a passionate lifestyle brand innovator, empowering voice and partnership visionary.

As a C-Suite Executive, Entrepreneur and New York Times Bestselling Author she is guided by an intuitive understanding of business goals, consumer mindset complimented by a smile that inspires as she ‘gets it done’.

As an Entrepreneur, Julie’s success is rooted in personal experience and having her finger on the pulse of her core market: women. This inspired her globally successful lifestyle brand: The Accidental Housewife. It reflected Julie’s real life journey and pathos as a wife, mother and professional trying to juggle home, family, career and self. It also revealed an opportunity to tap into an underserved demographic, housewives whom were not nor wanted to be Martha Stewart. A New York Times bestselling book followed as did becoming a ‘go to’ media personality, nationally recognized community builder and revenue growth partner and spokesperson for leading consumer brands and retailers including Tide, Mr.Clean, LG, Clorox, Pet Smart, Duane Reade, Lowes, LG, Jennie O, and Dollar Tree.

Now, Julie brings her smile and professional savvy to compliment and build upon bBIG’s ‘All Channels On®’ approach to tap into an exciting business opportunity for an underserved and incredibly deserving market: military families and their spouses.

And, in between ‘getting it done’ or spending time with her adored, number one and only son Luke when he’s available, Julie taps into her inner mermaid swimming daily in the Gulf waters of Florida.