PCS with Pets Archives - bBIG Communications

Honoring Those Who Serve: Why Veteran Consumers Deserve Every Brand’s Attention

Every November, our nation pauses to honor the men and women who have worn the uniform. Veterans Day is a moment of gratitude and a time to reflect on their…

bBIG Communications and New Balance Achieve Major Success with Geo-Targeted Influencer Campaigns

bBIG Communications, renowned for its innovative ALL CHANNELS ON® marketing strategy, partnered with New Balance to deliver two highly successful campaigns targeting authorized military shoppers. These efforts aimed to boost…

Making Authentic (and Profitable) Connections with Military Families

Military families are one of America’s most influential — and most overlooked — consumer groups. With more than $1.2 trillion in combined buying power, they represent a far larger audience…

Why Military Families Need More Than Discounts: Emotional Pain Points Explained

While not all brands recognize the value of military consumers, when they do they often resort to targeting them with discounts, perks, and loyalty programs. While these types of programs…

Investing in Military Marketing: The Business Case

When brands think about growth markets, they often focus on demographics like Gen Z or emerging global economies. However, there is a highly loyal, economically viable, and digitally engaged consumer…

Leveraging AI in Marketing Campaigns: A Blend of Innovation and Authenticity

Artificial Intelligence (AI) continues to evolve as a powerful ally in digital marketing. From enhancing data analytics to generating creative content and improving campaign efficiency, AI offers a range of…

Building Authentic Communities: Why It Matters & How to Do It Right

A thriving online community isn’t just a marketing tool—it’s the backbone of lasting connections and brand loyalty. Whether you’re connecting with consumers, industry professionals, or niche audiences, fostering a sense…

Staying Organized During the Holidays: How bBIG Communications Keeps It All Together

The holiday season is a whirlwind of activity. Between end-of-year campaigns, personal commitments, and planning for the upcoming year, staying organized can feel like a juggling act. At bBIG Communications,…

The Best Times to Post on Different Social Media Platforms

By Rachel Slack In the ever-evolving world of social media, timing can be just as crucial as the content itself. Posting at the right time can significantly enhance engagement, ensuring…

Mastering Influencer Marketing: Best Practices for Engaging Your Audience

In today’s dynamic digital landscape, brands are seeking innovative ways to capture audience attention and drive engagement. One strategy that has proven to be exceptionally effective is leveraging social influencers.…