public relations
Why Military Families Need More Than Discounts: Emotional Pain Points Explained
While not all brands recognize the value of military consumers, when they do they often resort to targeting them with discounts, perks, and loyalty programs. While these types of programs…
Investing in Military Marketing: The Business Case
When brands think about growth markets, they often focus on demographics like Gen Z or emerging global economies. However, there is a highly loyal, economically viable, and digitally engaged consumer…
Leveraging AI in Marketing Campaigns: A Blend of Innovation and Authenticity
Artificial Intelligence (AI) continues to evolve as a powerful ally in digital marketing. From enhancing data analytics to generating creative content and improving campaign efficiency, AI offers a range of…
Building Authentic Communities: Why It Matters & How to Do It Right
A thriving online community isn’t just a marketing tool—it’s the backbone of lasting connections and brand loyalty. Whether you’re connecting with consumers, industry professionals, or niche audiences, fostering a sense…
Staying Organized During the Holidays: How bBIG Communications Keeps It All Together
The holiday season is a whirlwind of activity. Between end-of-year campaigns, personal commitments, and planning for the upcoming year, staying organized can feel like a juggling act. At bBIG Communications,…
The Best Times to Post on Different Social Media Platforms
By Rachel Slack In the ever-evolving world of social media, timing can be just as crucial as the content itself. Posting at the right time can significantly enhance engagement, ensuring…
Mastering Influencer Marketing: Best Practices for Engaging Your Audience
In today’s dynamic digital landscape, brands are seeking innovative ways to capture audience attention and drive engagement. One strategy that has proven to be exceptionally effective is leveraging social influencers.…
Month of the Military Child
Every April, one of bBIG Communications Military Market Comminities, MyMilitarySavings.com, supports and celebrates military children and their parents during the Month of the Military Child. Most of us on this side…
bBIG Communications: Transforming Military Shopper Engagement and Authentic Content Marketing
bBIG Communications redefines the marketing and media landscape for the military community. We have emerged as a leading force, backed by an impressive number of opted-in members, over 300,000, with…
How to Leverage Google Analytics 4
Google Analytics 4 (GA4) is the latest version of Google’s popular analytics platform. It offers a number of new features and capabilities that can help businesses of all sizes better…