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Benefits of Using Video on Social Media

Video Influences Customers to Buy There are many photos and videos shared on social media every day. It can become challenging to get a customer’s attention or explain your product…

What Is Content Optimization? (And How to Do It)

Content optimization is the process of ensuring that content is written, published and technically built so that it reaches the largest audience possible. The process includes the inclusion of relevant…

BEST PRACTICES FOR AN EFFECTIVE EMAIL NEWSLETTER STRATEGY

Having an email marketing strategy is essential and your company email newsletter should be part of that strategy. You want your newsletter to be opened and read. Here’s how to…

Graphic Design Tips for Beginners

Graphic Design Tips for Beginners Visual content is highly engaging and typically more memorable than text based content. Creating clean aesthetics and quality graphics is a great way to build…

Instagram Stories and Reels Strategies

What are Instagram Stories? Instagram Stories provide users a new way to share photos and videos. They provide content that appears when you click on a user’s profile picture. When…

What is Influencer Marketing & How Does it Work?

Influencer marketing is when brands pay people on social media to endorse their products or services. Some influencers may also endorse certain products on their blog or website in addition…

Improve Your Digital Marketing Strategy

The key to marketing is to meet and engage with your audience at the right place and time. Today, that is on the internet. As internet usage continues to grow,…

Boost Your Email Marketing Strategy

Email marketing is a powerful business tool to acquire, engage and retain customers. However, it is competitive, and brands consistently compete for inbox space and attention. Connecting and nurturing relationships…

The 5 Social Media Trends to Look Out For in 2022

Continued Rise of Short-form Video Content With the popularity of TikTok and Instagram Reels, you can expect to see even more short-form videos taking social media by storm in 2022.…

Shopper Marketing Trends & Brand Visibility

In-store foot traffic has continued to increase since the height of the pandemic and marketers are tasked with the challenge of reaching consumers directly to drive the path to purchase.…