Vice President of Sales and Marketing Archives

Instagram Stories and Reels Strategies

What are Instagram Stories? Instagram Stories provide users a new way to share photos and videos. They provide content that appears when you click on a user’s profile picture. When…

What is Influencer Marketing & How Does it Work?

Influencer marketing is when brands pay people on social media to endorse their products or services. Some influencers may also endorse certain products on their blog or website in addition…

Improve Your Digital Marketing Strategy

The key to marketing is to meet and engage with your audience at the right place and time. Today, that is on the internet. As internet usage continues to grow,…

Boost Your Email Marketing Strategy

Email marketing is a powerful business tool to acquire, engage and retain customers. However, it is competitive, and brands consistently compete for inbox space and attention. Connecting and nurturing relationships…

The 5 Social Media Trends to Look Out For in 2022

Continued Rise of Short-form Video Content With the popularity of TikTok and Instagram Reels, you can expect to see even more short-form videos taking social media by storm in 2022.…

Shopper Marketing Trends & Brand Visibility

In-store foot traffic has continued to increase since the height of the pandemic and marketers are tasked with the challenge of reaching consumers directly to drive the path to purchase.…

Using PR to Build Brand Awareness and Authenticity

We’ve been fortunate to be on the receiving end of a lot of industry awards lately and we’re thrilled the advertising and marketing media world is taking note of the work we’re…

A LOOK BACK AT A DIFFICULT- BUT SUCCESSFUL YEAR

What a year it’s been! Despite all of the news surrounding COVID and vaccines, 2021 proved to be an opportunity to not just reset but to also take advantage of…

EMBRACE OUR HEROES AND HELP SUPPORT OPERATION HOMEFRONT

As Veterans Day approaches, we’re delighted to announce a partnership with Operation Homefront to help take care of our members of the military. They have just announced their annual fundraising…

Is Your Brand In Need Of A Re-Fresh?

One of the things that sets us apart is our ability to update a brand without losing its DNA. In some cases, it could just be a new paint job…