Launches My Home Base Digital Circular

Coronado, CA – October 31,, the premiere digital military shopper community today announced they will be introducing the first digital military shopping circular targeting an authorized shopper community of 1.5 million patrons.

In January of 2017, on behalf of the industry,, Inc. will be introducing a first-ever, NEW “My Home Base” Digital Circular.  The My Home Base Digital Circular is a free monthly opt-in circular that will deliver greatly expanded and exceptional reach of 1.5 million authorized military shopper families every month with “Best Practices” back-end marketing data and measurement included.

For brands and sponsors of the military channel the My Home Base Digital Circular will deliver monthly deals, coupons, and savings to help military families get the most from their shopping benefit, the first of its kind digital circular will enable active and retired military shoppers to receive additional savings from the Commissary and Exchange and provide advertisers and sponsors with a variety of marketing benefits including:

  • A Monthly Military Market Circular that Aligns with the “Shop by Department” Layout of Leading Grocery Retailers
  • Targeted In-Home distribution of 1.5 million Opt-In Authorized Shopper Families – enabling optimum pre-shop engagement!
  • A Monthly Publication that is affordable to all and speaks to today’s market & budget challenges
  • Confirmed engagement with Authorized Shoppers through “Best Practices” post campaign reporting, measurement and engagement data
  • Flexible support for virtually ANY sales strategy and specific trade deals (Manager’s Specials, Club Packs, Power Buys, Everyday Low Prices, Seasonal Campaigns, New Item Introductions, etc.)
  • Support for all Coupons including digital, in-store, Manufacturer, Commissary, or Exchange
  • Generate consumer interest in new line-extension introductions, national programs, and sweepstakes

Additionally, My Home Base Digital Circular will offer a special custom circular for brands looking for added visibility for targeted promotions or, to tie in with seasonal themes for delivering custom sweepstakes, on-base events, special holiday promotions or recipes, or just to generate greater engagement and awareness for your brands.

About bBIG Communications

bBIG Communications is a diversified marketing services company that specializes in targeted digital & social media communities. We help brands maximize engagement and sales through integrated marketing campaigns that encompass all elements of the marketing mix from strategy and innovation to consumer activation. Combined with full-service creative, media, and digital measurement services, bBIG enables clients to surround consumers with 360-degree marketing from awareness to pre-shop to product sell through. Our proven track record and best-in-class services benefit top global brands like Kraft Heinz, Kellogg’s, Del Monte Foods, Diageo, Pepsi, GSK, Johnson & Johnson, Nestlé Purina, BIC, Hershey, and more.

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