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bBIG Communications and New Balance Achieve Major Success with Geo-Targeted Influencer Campaigns
bBIG Communications, renowned for its innovative ALL CHANNELS ON® marketing strategy, partnered with New Balance to deliver two highly successful campaigns targeting authorized military shoppers. These efforts aimed to boost awareness and sales of both Performance & Inline and Premium New Balance shoes and apparel. Driving Awareness Through Precision Marketing The two campaigns focused on…
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Making Authentic (and Profitable) Connections with Military Families
Military families are one of America’s most influential — and most overlooked — consumer groups. With more than $1.2 trillion in combined buying power, they represent a far larger audience than many brands realize: 1 in 10 Americans have either served in uniform or loves someone who has. Defined by loyalty, engagement, and a strong…
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Why Military Families Need More Than Discounts: Emotional Pain Points Explained
While not all brands recognize the value of military consumers, when they do they often resort to targeting them with discounts, perks, and loyalty programs. While these types of programs are certainly appreciated, they are not enough on their own to win over the hearts and minds of military affiliated consumers. Military families face a…
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bBIG Communications Welcomes New Leadership, Honors Founders, and Looks Ahead to a Successful Future
After years of building one of the most trusted names in military marketing, bBIG Communications announces a new chapter. Dave and Sheri Gibson—who together helped shape the foundation of MyMilitarySavings.com and MyMilitaryLifestyle.com—are stepping down. The entire bBIG team extends deep gratitude for their leadership, vision, and commitment to the military community. As of May 2025,…
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Investing in Military Marketing: The Business Case
When brands think about growth markets, they often focus on demographics like Gen Z or emerging global economies. However, there is a highly loyal, economically viable, and digitally engaged consumer segment hiding in plain sight: the U.S. military community. With millions of active-duty service members, veterans, retirees, and their families, this audience represents a powerful…
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Leveraging AI in Marketing Campaigns: A Blend of Innovation and Authenticity
Artificial Intelligence (AI) continues to evolve as a powerful ally in digital marketing. From enhancing data analytics to generating creative content and improving campaign efficiency, AI offers a range of tools that can elevate your marketing efforts. But as technology advances, so does the need to stay grounded in authenticity. Here’s how to strike the…
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New Programs & Exclusive Offerings from bBIG Communications
bBIG Communications continues to enhance the military shopping experience with innovative programs designed to drive engagement and increase brand visibility. As the company behind MyMilitarySavings.com and My Military Lifestyle, bBIG Communications is introducing three new initiatives: the 50/20 program, flexible spending account program and My Military Lifestyle’s new members-only sections. These programs provide valuable opportunities…
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Building Authentic Communities: Why It Matters & How to Do It Right
A thriving online community isn’t just a marketing tool—it’s the backbone of lasting connections and brand loyalty. Whether you’re connecting with consumers, industry professionals, or niche audiences, fostering a sense of belonging leads to deeper engagement, trust, and long-term success. Why Does Community Matter? A thriving community provides more than just a space for interaction—it…
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bBIG Communications Reflects on a Milestone Year and Looks Ahead to 2025
With Q1 in full swing, bBIG Communications continues to build on the momentum of 2024. From industry recognition to innovative programming and new team members, last year was one for the books. A Strong Start: Reuniting In-PersonKicking off the year, the bBIG team gathered for an in-person meeting in January, marking the first in-person meeting…
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bBIG Communications Named 2025 Chief Marketer Agency of the Year
bBIG Communications is proud to announce its inclusion in Chief Marketer’s 2025 Agencies of the Year. This prestigious recognition places the agency among the most innovative and respected marketing firms in the industry. Chief Marketer’s Agencies of the Year list highlights top firms driving creative excellence and delivering outstanding results across all marketing channels. bBIG…
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