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bBIG Communications Named 2026 Chief Marketer Agency of the Year, Seventh Consecutive Win
bBIG Communications, the leading full-service agency dedicated to connecting brands with the U.S. military community, today announced it has been named a 2026 Chief Marketer Agency of the Year, marking the seventh consecutive year the agency has earned the prestigious industry honor. Chief Marketer’s annual Agency of the Year program recognizes the best brand engagement…
Serving Those Who Serve: Why the Holiday Season Should Shape Your 2026 Military Marketing Strategy
As the year winds down and inboxes fill with promotions, reminders, and predictions for the year ahead, it’s easy for brands to view the holiday season as the finish line. But for those engaging the military community, this moment is something far more strategic: a window into the unique ways military families shop, celebrate, and…
Sweet by Association: How Small Shifts in Context Transform Brand Perception
A single partnership, a cultural moment, or a well-placed activation can do more than years of incremental advertising or coupon redemption programs. It is more about changing perceptions, changing the meaning of the product itself. Where it stands. How it is perceived.
Honoring Those Who Serve: Why Veteran Consumers Deserve Every Brand’s Attention
Every November, our nation pauses to honor the men and women who have worn the uniform. Veterans Day is a moment of gratitude and a time to reflect on their service and sacrifice. From a marketing perspective, veterans are a loyal and economically powerful group of consumers who deserve more thoughtful attention year-round. Why They…
bBIG Communications Launches “Stories of Service” to Honor America’s Military in Celebration of the Nation’s 250th Anniversary
As the United States prepares to commemorate 250 years of independence in 2026, bBIG Communications is launching Stories of Service, a national storytelling initiative dedicated to honoring the men and women who have served this country, as well as the families who stand beside them. The campaign will collect and share stories from active-duty service…
bBIG Communications and New Balance Achieve Major Success with Geo-Targeted Influencer Campaigns
bBIG Communications, renowned for its innovative ALL CHANNELS ON® marketing strategy, partnered with New Balance to deliver two highly successful campaigns targeting authorized military shoppers. These efforts aimed to boost awareness and sales of both Performance & Inline and Premium New Balance shoes and apparel. Driving Awareness Through Precision Marketing The two campaigns focused on…
Making Authentic (and Profitable) Connections with Military Families
Military families are one of America’s most influential — and most overlooked — consumer groups. With more than $1.2 trillion in combined buying power, they represent a far larger audience than many brands realize: 1 in 10 Americans have either served in uniform or loves someone who has. Defined by loyalty, engagement, and a strong…
Why Military Families Need More Than Discounts: Emotional Pain Points Explained
While not all brands recognize the value of military consumers, when they do they often resort to targeting them with discounts, perks, and loyalty programs. While these types of programs are certainly appreciated, they are not enough on their own to win over the hearts and minds of military affiliated consumers. Military families face a…
bBIG Communications Welcomes New Leadership, Honors Founders, and Looks Ahead to a Successful Future
After years of building one of the most trusted names in military marketing, bBIG Communications announces a new chapter. Dave and Sheri Gibson—who together helped shape the foundation of MyMilitarySavings.com and MyMilitaryLifestyle.com—are stepping down. The entire bBIG team extends deep gratitude for their leadership, vision, and commitment to the military community. As of May 2025,…
Investing in Military Marketing: The Business Case
When brands think about growth markets, they often focus on demographics like Gen Z or emerging global economies. However, there is a highly loyal, economically viable, and digitally engaged consumer segment hiding in plain sight: the U.S. military community. With millions of active-duty service members, veterans, retirees, and their families, this audience represents a powerful…