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bBIG Wins Silver in the 2025 Horizon Interactive Awards for OIKOS® Protein Shake Launch Campaign
bBIG Communications is proud to announce that it has been named a Silver winner in the 2025 Horizon Interactive Awards for its integrated social media campaign supporting the launch of Danone North America’s OIKOS Protein Shake. The Horizon Interactive Awards is an internationally recognized competition that celebrates excellence in digital, interactive, video, and emerging media.…
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The Unprecedented Commissary Opportunity
When marketers in the general market retail space talk about growth, they usually mean fighting over what amounts to scraps of market share in crowded retail channels. Real incremental growth is hard to come by, and brands often have to rely on flavors of the month or temporary discounts and deals to fight over the…
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How Military Life Shapes Consumer Behavior
Being in the military is a lifestyle as much as a vocation. Frequent moves, tight-knit community ties, unique financial rhythms, and a high value placed on trust and service all shape how service members, veterans, and their families discover and evaluate brands. For companies seeking to meaningfully connect with this audience, understanding the emotional and…
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The 3 Biggest Barriers to Connecting with Military Consumers
Marketing to military-affilitated consumers is one of the smartest plays a brand can make. This audience comprises roughly 10% of the U.S. population and shows strong loyalty when brands get it right. However, it can also be tricky to hit the right tenor with your marketing efforts. Military life brings constraints and expectations most civilian…
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Celebrating the Holidays… the bBIG Way
As we conclude 2025 and enter 2026, we would like to extend our heartfelt thanks to everyone who made this year meaningful: our team, our partners, and our community. The holidays invite us to slow down, reflect, and reconnect with the people and traditions that ground us. At bBIG, those traditions look different for everyone,…
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bBIG Communications Named 2026 Chief Marketer Agency of the Year, Seventh Consecutive Win
bBIG Communications, the leading full-service agency dedicated to connecting brands with the U.S. military community, today announced it has been named a 2026 Chief Marketer Agency of the Year, marking the seventh consecutive year the agency has earned the prestigious industry honor. Chief Marketer’s annual Agency of the Year program recognizes the best brand engagement…
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Serving Those Who Serve: Why the Holiday Season Should Shape Your 2026 Military Marketing Strategy
As the year winds down and inboxes fill with promotions, reminders, and predictions for the year ahead, it’s easy for brands to view the holiday season as the finish line. But for those engaging the military community, this moment is something far more strategic: a window into the unique ways military families shop, celebrate, and…
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Sweet by Association: How Small Shifts in Context Transform Brand Perception
A single partnership, a cultural moment, or a well-placed activation can do more than years of incremental advertising or coupon redemption programs. It is more about changing perceptions, changing the meaning of the product itself. Where it stands. How it is perceived.
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Honoring Those Who Serve: Why Veteran Consumers Deserve Every Brand’s Attention
Every November, our nation pauses to honor the men and women who have worn the uniform. Veterans Day is a moment of gratitude and a time to reflect on their service and sacrifice. From a marketing perspective, veterans are a loyal and economically powerful group of consumers who deserve more thoughtful attention year-round. Why They…
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bBIG Communications Launches “Stories of Service” to Honor America’s Military in Celebration of the Nation’s 250th Anniversary
As the United States prepares to commemorate 250 years of independence in 2026, bBIG Communications is launching Stories of Service, a national storytelling initiative dedicated to honoring the men and women who have served this country, as well as the families who stand beside them. The campaign will collect and share stories from active-duty service…
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