Blog

bBIG Communications Welcomes Kyle Clasen as New Account Manager

July 3rd, 2024 | bBIG Communications, Inc., a leading full-service marketing and media agency, is pleased to announce the addition of Kyle Clasen to its team as an Account Manager. Kyle brings a wealth of experience in client relations and strategic planning to the company, further strengthening bBIG’s commitment to delivering exceptional service and innovative…

bBIG Communications Enhances Digital Engagement with Linkin.bio, Vidyard Videos, and a New Finance Category

June 27th, 2024 | bBIG Communications is excited to announce several innovative updates to its digital platforms designed to enhance user engagement and experience. These updates include the integration of Linkin.bio on social media, Vidyard videos that offer a distraction-free environment for website and email campaigns, and a new Finance Category on its community websites. These…

Leveraging AI in Marketing Campaigns: A Blend of Innovation and Authenticity

Artificial Intelligence (AI) has emerged as a powerful ally in digital marketing. From enhancing analytics to crafting witty captions and fueling creative ideation, AI offers many benefits. However, the key to a successful marketing campaign lies in maintaining authenticity. Here’s how you can effectively utilize AI while keeping your brand’s voice genuine. Enhancing Analytics with…

bBIG Communications Elevates PayByCar’s Brand with New Website and Marketing Strategy

May 15th, 2024 | bBIG Communications, a leading marketing and media agency, proudly announces a significant milestone in its collaboration with PayByCar—a dynamic new website and refined marketing strategy. This achievement reflects bBIG Communications’ commitment to innovation and brand elevation. The new website offers a clean, user-friendly interface. Transitioning to WordPress has enhanced its flexibility…

Mastering Influencer Marketing: Best Practices for Engaging Your Audience

In today’s dynamic digital landscape, brands are seeking innovative ways to capture audience attention and drive engagement. One strategy that has proven to be exceptionally effective is leveraging social influencers. Here are some best practices: Authenticity is Key: Authenticity is paramount in influencer marketing. Audiences can quickly discern when content feels forced or inauthentic. Collaborate…

MyMilitarySavings.com, Proudly Serving Military Families, Surpasses 300,000 Members Milestone

April 23rd, 2024 | As the leading resource for reaching the military market, bBIG Communications employs its award-winning marketing strategies to assist some of the world’s biggest brands in achieving success. Through targeted forums and communities, bBIG Communications delivers nearly 10 million impressions every month, providing clients with unparalleled access to their desired audiences. One…

Month of the Military Child

Every April, one of bBIG Communications Military Market Comminities, MyMilitarySavings.com, supports and celebrates military children and their parents during the Month of the Military Child. Most of us on this side of the screen are affiliated with the military in some way, shape, or form and have children who are living the military lifestyle. To read…

bBIG Communications Celebrates Bronze Win at the 22nd Annual Horizon Interactive Awards

April 4th, 2024 | Leading the charge in innovative interactive media solutions, bBIG Communications proudly announces its receipt of the prestigious Bronze Award at the 22nd Annual Horizon Interactive Awards. This esteemed recognition underscores bBIG Communications’ commitment to excellence and creativity in marketing and media production. The Horizon Interactive Awards, a leading international interactive media…

bBIG Communications: Transforming Military Shopper Engagement and Authentic Content Marketing

bBIG Communications redefines the marketing and media landscape for the military community. We have emerged as a leading force, backed by an impressive number of opted-in members, over 300,000, with a robust presence on social media platforms and our incredible communities MyMilitarySavings.com and MyMilitaryLifestyle.com. As a beacon of authenticity in military content, bBIG Communications has…

How to Leverage Google Analytics 4

Google Analytics 4 (GA4) is the latest version of Google’s popular analytics platform. It offers a number of new features and capabilities that can help businesses of all sizes better understand their customers and how they interact with their websites and apps. One of the key new features of GA4 is its focus on cross-platform…