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Supporting Military Families Every Day
There’s a particular kind of strength that doesn’t come from training or orders. It comes from the military spouse who moves the family across the country for the third time in six years, unpacking boxes and finding the school and learning a new neighborhood, all while holding everything together with quiet grace. It comes from…
Save the Date: America 250 Congressional Golf Event
Join us this summer for a one-of-a-kind event bringing together leaders from Capitol Hill, the military retail community, and industry partners, all for a great cause. We’re excited to invite you to our America 250 Congressional Golf Event at the prestigious Army-Navy Club on July 13, 2026. This special day is designed to connect our…
Unlock Military Shopper Loyalty with bBIG Communications and our On Duty with DeCA Joint Industry Programs
Want to reach one of the most loyal audiences out there? bBIG Communications has been helping brands like yours build real connections with military families through smart, effective Commissary marketing for almost two decades. We know what works in this space, and if you’re just dipping your toes into military marketing, the On Duty with…
The Kids Will Be Alright: Honoring Military Children and Families
April is the Month of the Military Child, and we want everyone to take a moment to stop and really think about the youngest people carrying the weight of military life. “The kids will be alright,” as the saying goes, but that doesn’t mean we shouldn’t check in on them. For nearly 40 years, this…
New 24/7 Chaplain Support Launches for Service Members and Military Families
Corporate Chaplains of America and CircleOne partner to provide confidential support for service members, spouses and families navigating the challenges of military life WAKE FOREST, N.C. – March 24, 2026 – Military life comes with unique pressures. From deployments and relocations to financial stress and the transition to civilian life, service members and their families…
bBIG Wins Silver in the 2025 Horizon Interactive Awards for OIKOS® Protein Shake Launch Campaign
bBIG Communications is proud to announce that it has been named a Silver winner in the 2025 Horizon Interactive Awards for its integrated social media campaign supporting the launch of Danone North America’s OIKOS Protein Shake. The Horizon Interactive Awards is an internationally recognized competition that celebrates excellence in digital, interactive, video, and emerging media.…
The Unprecedented Commissary Opportunity
When marketers in the general market retail space talk about growth, they usually mean fighting over what amounts to scraps of market share in crowded retail channels. Real incremental growth is hard to come by, and brands often have to rely on flavors of the month or temporary discounts and deals to fight over the…
How Military Life Shapes Consumer Behavior
Being in the military is a lifestyle as much as a vocation. Frequent moves, tight-knit community ties, unique financial rhythms, and a high value placed on trust and service all shape how service members, veterans, and their families discover and evaluate brands. For companies seeking to meaningfully connect with this audience, understanding the emotional and…
The 3 Biggest Barriers to Connecting with Military Consumers
Marketing to military-affilitated consumers is one of the smartest plays a brand can make. This audience comprises roughly 10% of the U.S. population and shows strong loyalty when brands get it right. However, it can also be tricky to hit the right tenor with your marketing efforts. Military life brings constraints and expectations most civilian…
Celebrating the Holidays… the bBIG Way
As we conclude 2025 and enter 2026, we would like to extend our heartfelt thanks to everyone who made this year meaningful: our team, our partners, and our community. The holidays invite us to slow down, reflect, and reconnect with the people and traditions that ground us. At bBIG, those traditions look different for everyone,…