Will be launching new military lifestyle podcast giving brands another way to communicate with their target audience
CORONADO, CA (February 4, 2021) – bBIG Communications, an award-winning virtual communications agency, has announced its alignment with lifestyle expert Julie Edelman, who joins bBIG to serve in a new role as Executive Brand Innovation, Strategy & Spokesperson.
Edelman, author of the New York Times best-selling book The Accidental Housewife: How to Overcome Housekeeping Hysteria One Task at a Time, brings her wit and professional savvy to build upon bBIG Communications’ ALL CHANNELS ON® approach by tapping into military families and their spouses – an exciting business opportunity for an underserved and incredibly deserving market.
“As a brand innovator and partnership visionary, Julie brings a new dimension, passion and energy to our clients in what is an ever-changing communication landscape. As an empowering and entertaining lifestyle expert and community builder, she will bring a unique and complementary voice to our military spouses and their incredible community who deserve to be served and recognized,” said David Gibson, president and CEO of bBIG Communications.
With Edelman at the helm and joined by key military spouse influencers, bBIG will be launching OFF-DUTY Happy Hour, a new military lifestyle podcast slated for the first quarter of 2021. Themed episodes and targeted blocks will focus on the day-to-day lives of military spouses, both civilian and enlisted.
“I am thrilled to be joining the bBIG team and their dedicated journey to develop unique platforms and opportunities that enhance the military lifestyle. I have spent my career building strong and meaningful communities for women and thrive on providing actionable advice to maintain one’s home and sanity. Now, I will bring this passion to a deserving and often underserved community, practically and in an entertaining way,” said Edelman.
Featured segments will cover a wide range of topics from home-keeping to a permanent change of station (PCS), self-care, childcare and pet care; relationships; finance, trends, entertainment, exclusive shopping deals, base events, military charities and more.
About bBIG
bBIG offers customized business consulting and marketing campaign solutions that are rooted in the foundation of helping its clients win. By keeping a finger on the pulse of the latest marketing trends and technology for products and services spanning multiple industries, bBIG is able to share a diverse, fresh perspective with its clientele. Coupled with the agency’s love of optimization, via its best-in-class ALL CHANNELS ON® approach, analytics and reporting, bBIG is continually evolving its suite of available services. To learn more, visit https://bbigcommunications.com
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