Case Study – Military Wives Saving

Military Wives Community Profile

“ is a fun lifestyle blog for military spouses featuring frugal living ideas, recipes, and tips for how to survive military life!”



  • Since 2010, Military Wives Saving has been dedicated to helping military spouses learn how to save while having fun
  • Our passionate team of military spouse influencers provide tips on navigating military life, along with links to money-saving discounts and coupons
  • MWS has a rapidly growing social media following, with a combined total of 75,000 fans on Facebook, Twitter, Pinterest and Instagram


  • Audience: 93% female
  • Age: 59% of fans are 25 – 44 years old
  • Social Media: 90% of engaged users are female
  • Mobile Engagement: 77% of users are on a mobile device
  • Location: 30% from Texas, California, Illinois, Florida and Georgia
Visit website at