Case Study – Military Wives Saving


Military Wives Community Profile is a fun lifestyle blog for military spouses featuring frugal living ideas, recipes, and tips for how to survive military life!


  • Since 2010, Military Wives Saving has been dedicated to helping military spouses learn how to save while having fun
  • Our passionate team of military spouse influencers provide tips on navigating military life, along with links to money-saving discounts and coupons
  • MWS has a rapidly growing social media following, with a combined total of 75,000 fans on Facebook, Twitter, Pinterest and Instagram


  • Audience: 92% female
  • Median user age is 25-44
  • Mobile Engagement: 74% of users are on a mobile device
  • Location: 30% from Texas, California, Illinois, Florida and Georgia
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