Case Study – My Hockey Live
My Hockey Live – Reach Millions of Passionate Hockey Fans!
"Building a digital and social hockey community for high school players, fans and families"
- My Hockey Live is the premiere digital, social, and mobile media network designed exclusively for hockey families, fans players, and coaches
- MHL reaches 700,000+ high school, prep school, and college club hockey fans in New England
- We provide digital access to LIVEand on-demand hockey games from any smartphone, laptop, tablet, and big screen TV
- Our website and social media sites are the #1 destination for the latest hockey news, rosters, scores, stats and more!
- We encourage community influence & active engagement via YouTube, Instagram, Twitter, Snapchat and Facebook
- Audience: 79% male
- Age: 74% of members are 45+ years old
- Social Media: 64% male
- Mobile Engagement: 62% engagement