Case Study – My Military Savings

My Military Savings Community Profile

“Helping brands grow a geo- and demo-targeted community for pinpoint couponing, retailer
support and promotions”


  • The MMS Military community reaches more than 10.9 million active,
    reserve, guard, and retired military families
  • We have a team of military spouse influencers from around the globe
  • MMS membership has grown 112% over the past three years
  • 84% of MMS members use coupons “often” or “as often as possible”
  • 82% of shoppers use retail circulars before in-store shopping*
  • 53% of MMS members utilize the “Shopping List” feature before or while


  • Audience: 59% female
  • Age: 58% of members are 18 – 44 years old
  • Social Media: 79% of engaged users are female
  • Mobile Engagement: 50% of users are on a mobile device
  • Location: 39% from California, Texas, Florida, Virginia, and Georgia
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*According to a survey