Digital Marketing Services
Our campaigns are analyzed and measured with detailed KPI reporting
Lifestyle Membership Clubs
building a highly targeted, loyal audience
- We provide best-in-class diversified marketing services with an emphasis on blended marketing programs
- Our lifestyle marketing approach enables clients to reach highly-targeted audiences through multiple consumer touchpoints at once
- We develop NEW websites, mobile apps and social communities for companies to increase consumer awareness
- Drive path to purchase and build a loyal following by providing members with relevant & lifestyle content, rewards, giveaways, savings, trial, etc.
- Utilize local brand advocates
Digital Coupon Package
Supporting Your Coupon Strategy through the Path to Purchase
Deliverables
- Turnkey coupon programming with no per coupon clip/print fee
- Social media content creation
- Project Management
- Comprehensive back-end reporting & program summary
Program Enhancements
- Custom geo & lifestyle targeted emails
- Social media options include paid boosts, video blogs, & influencer marketing
Digital & Social Media Ad Campaign
Geo & Demo Target Your Campaign
Deliverables
- Target users based on their interests, the content of sites they are on, gender, age & other demographics
- Ads appear on over two million websites & 650,000 apps
- Turnkey programming from strategy, creative consult and/or design through execution
- Available ad campaigns through Google, Facebook & Instagram
- 90 Day minimum
- Project Management
- Comprehensive back-end reporting & program summary
Email Programming
Reaching Highly Targeted Shoppers
Deliverables
- All-inclusive creative consult and/or design, production & distribution services
- Database of over 220 million opt-in consumers
- Custom audiences through targeted geo and demo lifestyle & behavioral attributes - 150+ profile selections available
- Project Management
- Comprehensive back-end reporting & program summary
Targeted Lifestyle & Behavioral Data
- Gender
- Age
- Geography
- Household Size
- Marital Status
- Income
- Occupation
- Interests
- 150 geo/demo list selections
Programming Enhancements
- Turbo-casting
- Pre-targeting
- Predictive Modeling
- Direct Mail
Influencer Programming
Growing Your Lifestyle Community
The dynamic social media landscape can be a complex space to pull influencers and content together seamlessly for your brand. Small bloggers & vloggers can be particularly influential as they are seen as authentic and genuine by their loyal followers. With our experienced influencer team, we are your turnkey solution!
Deliverables
- Custom community & content creation: organic, paid & Micro and Nano influencer
- Turnkey video, social, blog & creative content
- Highly targeted social media geo & demo social ads
- Highly targeted geo & demo digital display ads
- Create loyal fan base via product trials, testimonials, giveaways, events & more…
- Enhance your programming with our custom geo & lifestyle targeted emails using predictive modeling strategies
- Project Management
- Comprehensive back-end reporting & program summary
Email Programming
Reaching Highly Targeted Shoppers
The dynamic social media landscape can be a complex space to pull influencers and content together seamlessly for your brand. Small bloggers & vloggers can be particularly influential as they are seen as authentic and genuine by their loyal followers. With our experienced influencer team, we are your turnkey solution!
Deliverables
- All-inclusive creative consult and/or design, production & distribution services
- Database of over 220 million opt-in consumers
- Custom audiences through targeted geo and demo lifestyle & behavioral attributes - 150+ profile selections available
- Project Management
- Comprehensive back-end reporting & program summary
Targeted Lifestyle & Behavioral Data
- Gender
- Age
- Geography
- Household Size
- Marital Status
- Income
- Occupation
- Interests
- 150 geo/demo list selections
Digital Lead Generation / Pay-Per-Click
AUTOMATING YOUR ACQUISITION STRATEGY
The dynamic social media landscape can be a complex space to pull influencers and content together seamlessly for your brand. Small bloggers & vloggers can be particularly influential as they are seen as authentic and genuine by their loyal followers. With our experienced influencer team, we are your turnkey solution!
Custom Digital Eco-System
- Purchase clicks on your ad to buy visits to your website, rather than attempting to “earn” all visits organically.
- Above the fold digital brand placement – when people are searching, they are considering.
- Reach qualified users across desktop, tablet & mobile devices, using engaging copy and keywords that carry high intent.
Remarketing
HARNESSING CONSUMER DATA THAT MATTERS
Custom Digital Eco-System
- Deliver ads to website or mobile app visitors
- Cost-effective way to increase your sales conversions
- Leverage PR program by continuing to market to qualified leads.
- Expose & engage consumers who have already expressed interest in your brand
- Flexible, connectivity across digital marketing channels; programmatic, PPC, social & email campaigns
Programmatic Digital Advertising
Specialized targeting for niche audiences
We offer full-funnel programmatic digital advertising campaigns. Upper-funnel placements and targeting tactics are recommended for brand awareness campaigns. Common KPIs include viewability, click-through rate, completion rate, viewer engagement, etc. Mid-funnel tactics can be used for both brand awareness and direct response campaigns. While lower-funnel tactics are the go-to for strict direct response campaigns with a conversion being the main KPI (purchase, lead, download, etc.).
PREDICTIVE TARGETING
- Advanced version of lookalike audience targeting that measures the attributes of converting users and then uses those attributes to find additional users who are likely to convert.
KEYWORD SEARCH TARGETING
- Target users based on their search history. Client can provide keyword list, or we can compile the keyword list for client approval.
AMAZON DSP
- Engage with Amazon audiences via Amazon DSP campaigns. Examples include groups of browsers and shoppers of specific product categories on Amazon.
WEATHER TRIGGERED TARGETING
- Serve ads dynamically based on current weather conditions, such as precipitation, temperature, humidity, wind, pollen, etc.
SOCIAL SHARING
- ShareThis behavioral date based on users’ social media sharing behaviors, with the ability to customize segments for each client.
DEVICE ID LOOKBACK
- Allows brands to serve ads to users who have been to a specific physical location(s) within the past year or less and target them with ads anywhere they are now. Available for custom locations or prepopulated points of interest, like popular restaurant chains.
DYNAMIC RETARGETING
- Serve various creatives dynamically based on site visit history to ensure ad content is most relevant to users.
MAIL DOMAIN
- Deliver ads to users who have received emails from select domains of interest or mail categories.
CRM DATA INTEGRATION
- Integrate a client’s CRM data in the form of IP Addresses, email addresses, or physical addresses to serve ads to specified target users.
APP DETECTION
- Targeting users based on the types of apps users have downloaded onto their mobile device (health, fitness, B2B, social, gaming, entertainment, business, etc.).