DIGITAL MARKETING

STRATEGY

PROMOTION

SOCIAL MEDIA

CONSUMER ACTIVATION

INNOVATION

REPORTING

CREATIVE SERVICES

TARGETED
COMMUNITIES

Diversified Marketing,

Media and Measurement
Services

bBIG Communications is a diversified marketing services company that specializes in targeted digital & social media communities.

Brand Portfolio

Our proven track record and best-in-class services benefit top global brands.
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About bBIG Communications

bBIG Communications is a diversified marketing services company that specializes in targeted digital & social media communities. We help brands maximize engagement and sales through integrated marketing campaigns that encompass all elements of the marketing mix from strategy and innovation to consumer activation. Combined with full-service creative, media, and digital measurement services, bBIG enables clients to surround consumers with 360-degree marketing from awareness to pre-shop to product sell through. Our proven track record and best-in-class services benefit top global brands like Kraft Heinz, Kellogg’s, Del Monte Foods, Diageo, Pepsi, GSK, Johnson & Johnson, Nestlé Purina, BIC, Hershey, and more.

Market Challenge

With global B2C ecommerce sales reaching $1.5 trillion dollars, it’s easy to gauge the profound impact that digital and mobile technology has had on consumer behavior, and our global economy. For today’s digital consumers, the internet provides 24X7 availability and easy access to vast amounts of shopping intelligence via Google, YouTube, social media, and smart phones – which with over 2 billion sold annually have fundamentally changed the way consumers live-shop, and buy. According to digital marketing authority eMarketer, fifteen percent of online retail sales this year will be made on a mobile device, with 70 percent of smartphone shoppers using a store locator to plan their next shopping trip (Nielson). Digital couponing is exploding with coupon apps being used by roughly 25 million Americans each month, and digital redemption rates at 10x traditional coupons.
For consumer goods manufacturers and marketers, the transition to mobile and social commerce has not been an easy one, and often requires the skillful integration of both online and offline strategies. Traditional purchasing cycles and one-way communications have given way to integrated, ongoing dialogues throughout a seamless customer experience. Digital marketing is rewriting the rules of mass marketing, changing not only how we acquire new customers but how we engage and retain existing ones to increase overall customer satisfaction, lifetime value, and profitability.

Our Unique Value to Clients

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There are thousands of ad agencies and digital marketing firms across the globe but only a few have gained the trust of today’s top brands. Many of these brands rely on bBIG Communications for our diversified services approach – a unique, customized mix of digital and print communications combined with in-store integration. We have helped hundreds of top consumer brands successfully incorporate digital and mobile programming into their marketing mix, while at all times maintaining laser focus on client-specific program metrics such as coupon redemption rates, visitor traffic, audience impressions, social media engagement, retail sell through, and calculated ROI. And while today’s emerging digital and mobile channels may present a variety of new management challenges for our clients, they also provide vast amounts of actionable consumer data that can be mined and leveraged to create an increasingly personalized customer experience.
At bBIG, we are committed to helping clients build their business through strategic vision, data-driven marketing insight, and customized executional excellence that produces winning results. With exceptionally experienced people, extraordinary service, and a full range of online and offline communications capabilities, BBIG Communications is uniquely qualified to produce exciting results for your business.
Please contact Mark Igo, COO at migo@bbigcommunications.com to discover how we can help you.

Services

Our diversified services enable clients to successfully integrate multichannel print, digital, social and mobile media marketing solutions. We offer complete digital technology solutions from social and mobile media, video programming, website design, and hosting – combined with traditional services like graphic design, brand identity, point of sale, and print production. All work is expertly produced by our experienced subject matter experts with emphasis on quality control, leveraged costs, speed and agility. Our entire team is trained to work strategically and efficiently with our clients, bringing time and cost savings to every project. bBIG services include:

Print & Digital Marketing Services

icon_marketingSrategyStrategy & Innovation
Brand Advisory Services
Concepts & Ideation
Shopper insights
Retail Consulting
Reporting & Measurement

icon_marketingSrategyDigital Marketing & Social Media
Custom Websites/App’s
Digital Ads/Media Buying
Content creation
Digital Couponing
Text/Email Marketing

icon_marketingSrategyCreative Services
Digital/Graphic Design
Print/Digital Production
POS, Couponing, Displays

icon_marketingSrategyTargeted Digital Clubs & Communities
Custom Communities
Member Programming
Influencer Marketing
Membership Administration

icon_marketingSrategyPromotion & Consumer Activation
POS Displays & Signage
Digital/Print Couponing
Sweepstakes
Merchandising
Product Trials
Turnkey Events

Testimonials

  • “We strategically utilize the bBIG resources to preemptively communicate our promotions and offers to the military families. The customized back-end marketing data provided is proving to reconfirm the decisions we are making to advance our digital, social, mobile and email relationships with the Military Community.”

    Brian Trawick, Vietnam Veteran and Key Account Manager
    Brian Trawick, Vietnam Veteran and Key Account Manager Military for BIC Consumer aProducts USA
  • “bBIG Communications has provided us with the brand identity for which we have been searching. Mark and his team continue to help us in developing the strategy behind our Student Services programs, as well as the print materials pertaining to these programs.”

    Bill Gaine, Deputy Director
    Bill Gaine, Deputy Director Massachusetts Interscholastic Athletic Association
  • “We turned to Mark Igo and his talented team to help create a website for our small boutique law firm. They were so creative and knowledgeable in both the design of a logo and in the content of our site. The end product was a sophisticated, modern and cutting edge website. He made an overwhelming process go smoothly and effortlessly. The traffic on the site has been more than anticipated and from a cost benefit standpoint the project was a great success.”

    Valerie S. Carter, Esq.
    Valerie S. Carter, Esq. Carter & Doyle, LLP
  • "I wanted to express our appreciation to the entire bBIG Communications Team for their creative development, execution, services and "Best Practices" reporting associated with the market-specific Johnson & Johnson marketing programming in the state of Hawaii.  This comprehensive Digital, Social Media, Email and Mobile Programming is allowing us to leverage our entire portfolio of products across any and all retail customers while integrating the programming directly into the in-store environment."

    Jamie Hallenbeck, Customer Business Manager, Military/Hawaii Sales
    Jamie Hallenbeck, Customer Business Manager, Military/Hawaii Sales Johnson & Johnson

News

MyMilitarySavings.com Achieves Third Year of Growth, Gains New Leadership and Platform Capabilities through Corporate Merger

Newly formed bBIG Communications to expand digital, mobile, social, and point-of-sale media platform of #1 shopping network for military families and global consumer brands

Read More >

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