What a year it’s been! Despite all of the news surrounding COVID and vaccines, 2021 proved to be an opportunity to not just reset but to also take advantage of some key opportunities and accelerate growth.
We launched a new bBIG Communications website that further defined our capabilities and then executed on those promises with a range of new initiatives that resulted in more awards and many successful new ventures.
We’re proud of the industry recognition that our work delivered receiving top marketing awards from Horizon Interactive and, for the third year in a row, a Chief Marketer award.
We also announced several new communities, most notably PCS with Pets, in partnership with Purina and continues our commitment to supporting the brave men and women of the military.
On a separate front, we launched bBIG Live, further strengthening our position as a media company, we’ve become a leader in broadcasting live high school sports and events. As many venues limited or restricted attendance at school events due to COVID, we were able to bring those events right to family members to enjoy in the comfort of their own living rooms with professionally produced, live broadcast events.
Leaning on the knowledge we’ve gained from broadcasting live hockey events at My Hockey Live over the past 15 years, we took that expertise to the courts, fields and even auditoriums to offer live broadcasting of everything from baseball and football to concerts and plays. We’re looking to make even more noise in 2022 so be on the lookout for more from bBIGLive.com and MyHockeyLive.com in the months to come.
We were also delighted to expand our My Hockey Live coverage into college hockey as well as professional hockey by broadcasting a women’s professional hockey game this past fall.
With all of that going on, we felt like we might need some coffee to keep up with that frantic pace and we were thrilled with the look and feel of the rebranding of our coffee company – which is now called We Can® Coffee Company. If you’re not familiar with We Can Coffee, we support members of the military and first responders with a free bag of coffee for every 10 bags of coffee we sell on our website. Know a deserving members of the military? Nominate them here.
We also continue our strong relationship with the military and were delighted to contribute once again to the fund-raising efforts that Operation Homefront does. If you’re not familiar with the fantastic work that this organization does, you can learn more about them here.
We’re excited about what lies in front of us in 2022 but we’re grateful for not just the work we did in 2021 but for all the new relationships we forged over the past year and we can’t wait to see what the next year brings.