New school network delivers a unified platform for sports and other event broadcasts

SHREWSBURY, MA. – (December 20, 2021) The Shrewsbury based
Saint John’s Pioneers are launching their own streaming media network, named Pioneer TV, that will provide live event coverage for a wide range of Saint John’s events including everything from hockey and football games to school-wide events such as concerts, theater performances, masses, prayer services, and graduations.

The new Pioneer TV channel is sponsored by Fidelity Bank and will debut on December 20. Set to launch right from the home page of the school’s website, the network will allow students, parents, grandparents, alumni, and all other viewers, free and easy to access to live and on-demand Pioneer programming.

The new broadcast network will be powered by bBIG Communications, the owner of My Hockey Live and bBIG Live, which provides the school with professional level broadcasting services. In addition to new programming, all previous Saint John’s broadcasts from My Hockey Live or bBIG Live will be archived on Pioneer TV, offering viewers the opportunity to go back and enjoy games on demand.

“This puts us in the forefront of providing something new and unique for our current students, families, and alumni, as well as for those who may be thinking of becoming Pioneers in the future. We’re delighted to be able to offer our community this kind of professional live and on demand programming,” said Saint John’s Headmaster, Alex Zequeira.

“We are excited to take our partnership with bBig Communications to the next level in offering this service. Great things are happening here at Saint John’s and this format allows us to promote our student-athletes to a wider audience,” remarks Saint John’s Director of Athletics, Michael Mead. “The ability to showcase our students-athletes at this level is unprecedented. We will be able to share their God-given talents not only in Massachusetts and New England, but across the country.”

It also adds another revenue source for Saint John’s as different sports and event media segments of games can be sold as additional sponsorship opportunities.

“We’re delighted to partner with Saint John’s on this innovative use of our services,” said Mark Igo, Chief Operating Officer of bBIG Communications, the owner of My Hockey Live and bBIG Live. “It gives the school so many different options in terms of how they can provide a service to their community with live and on demand broadcasts, but also to now have a media platform they can use to market the school and to generate sponsorship revenue.

Igo said it is expected that over the course of a school year approximately 50 events will be broadcast to the Pioneer community. The partnership also includes the ability for Saint John’s to include information about the school to serve as an educational tool for those who may be thinking of attending the school in the future.


Founded in 1898 and located in Shrewsbury, MA, Saint John’s High School is a Xaverian Brothers Sponsored college preparatory Catholic school that embraces tradition and innovation and educates boys in grades 7-12 from 65 different cities and towns in Massachusetts, Connecticut, and Rhode Island. The mission and purpose of Saint John’s is to assist students in developing the fullest and best version of themselves while preparing them for college and for lives of meaning and purpose. To learn more, visit:


bBIG Communications Inc., offers customized business consulting and marketing campaign solutions that are rooted in the foundation of helping its clients win. By keeping a pulse on the latest marketing trends and technology for products and services spanning multiple industries, bBIG Communications is able to share a diverse, fresh perspective with its clientele. Coupled with the agency’s love of optimization, via its best-in-class ALL CHANNELS ON® approach, analytics and reporting, bBIG Communications is continually evolving its suite of available services. To learn more visit:


Posted in