The key to marketing is to meet and engage with your audience at the right place and time. Today, that is on the internet. As internet usage continues to grow, a digital marketing strategy is crucial to building your brand and unlocking untapped earning potential.
While the digital landscape is ever-changing with new tools and tactics, we’ve rounded up some tips to help you get started.
Determine Your Goals
Are you trying to reach a wider audience? Get more engagement on social media or on your website? Refresh your brand’s image and messaging? Narrow down your objectives so that they are specific, measurable and achievable – this will help kickstart your strategy.
Create Engaging Content
Develop original and purposeful content that stands out to your target audience. This may be one of the biggest challenges for marketers, especially with so much competition. Leverage your brand’s personality in all content and create actionable steps for the user – click here, subscribe, comment, etc. and you will begin to establish a loyal following.
Optimize for Mobile
It is no surprise that an overwhelming majority of people own a smartphone, and more consumers are accessing web pages from their mobile device. The mobile user is typically on-the-go and looking for information quickly. To enhance the experience, the design must be clean and intuitive to help them easily navigate the site from their smartphone or tablet.
Balance Paid and Organic Marketing
The goal of organic marketing is to naturally drive traffic to your site or brand page in the hopes that the visitors will turn into paying customers. SEO (search engine optimization) and attention-grabbing content (think user-generated content, unpaid social, PR, blogs etc.) are key for organic traffic.
Paid marketing reaches and engages with audiences more quickly. This allows you to target niche audiences and convert users who may not have otherwise interacted with your brand. Having a strategic balance of organic word-of-mouth marketing and paid sales-oriented marketing will provide long term benefits.
Measure Your Efforts
Determine the content and channels that drive the most traffic and engagement to your site and generate the highest number of sales. Keep track of the metrics that help you meet your goals, continue with what works and increase efforts on these methods. If it’s not working, revise or change your approach until it becomes a method that yields a more successful result.
Let Us Help
bBIG Communications offers an array of award-winning marketing and media services to optimize your digital marketing strategy. Ask about our signature ALL CHANNELS ON® approach! If you are interested in our programs or would like additional information on our other custom services, please contact Dave Gibson at dgibson@bbigcommunications.com