Using PR to Build Brand Awareness and Authenticity

We’ve been fortunate to be on the receiving end of a lot of industry awards lately and we’re thrilled the advertising and marketing media world is taking note of the work we’re doing.

So, what makes bBIG Communications unique? It’s our team. From top to bottom, we have assembled anall-star roster of ‘Subject Matter Experts’ that are inserted when needed to help with specific campaigns. 

Our deep bench includes industry experts in advertising, marketing strategy, social media management, email marketing, public relations and more.

Over the coming months we’ll be highlighting different specialties here at bBIG Communications. 

For this first deep dive we wanted to focus on public relations. Our internal PR efforts are led by Mark Tedeschi, a former journalist who has experience working as a news reporter and editor who has covered news as well as various B2B segments.

This gives us a team member with “insider” knowledge of how the media works, what the media is looking for, when they need it and most importantly, how to deliver it.

In discussing marketing opportunities, we often come across stories from our clients that warrant a little extra attention that could benefit by being told in a different way to a larger audience. 

That’s when we bring in our PR team to hold an informal strategy discussion – at no charge –  to learn more about your company and unique story.  When our client’s stories are told in the media, it builds brand authenticity and helps your audience think of your brand or service in a way they may not have thought about before.

If, after the strategy session we think there is broader story to tell we roll up our sleeves, build out a customized media plan and we get to work.

Our client’s stories have been told on the pages of everything from Forbes and the New York Times to regional media outlets, broadcast television and targeted B2B outlets.

If you think you have a story to tell that may be PR worthy, please don’t hesitate to reach out to Mark at:

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