Blog

Leveraging AI in Marketing Campaigns: A Blend of Innovation and Authenticity

Artificial Intelligence (AI) continues to evolve as a powerful ally in digital marketing. From enhancing data analytics to generating creative content and improving campaign efficiency, AI offers a range of tools that can elevate your marketing efforts. But as technology advances, so does the need to stay grounded in authenticity. Here’s how to strike the…

New Programs & Exclusive Offerings from bBIG Communications

bBIG Communications continues to enhance the military shopping experience with innovative programs designed to drive engagement and increase brand visibility. As the company behind MyMilitarySavings.com and My Military Lifestyle, bBIG Communications is introducing three new initiatives: the 50/20 program, flexible spending account program and My Military Lifestyle’s new members-only sections. These programs provide valuable opportunities…

Building Authentic Communities: Why It Matters & How to Do It Right

A thriving online community isn’t just a marketing tool—it’s the backbone of lasting connections and brand loyalty. Whether you’re connecting with consumers, industry professionals, or niche audiences, fostering a sense of belonging leads to deeper engagement, trust, and long-term success. Why Does Community Matter? A thriving community provides more than just a space for interaction—it…

bBIG Communications Reflects on a Milestone Year and Looks Ahead to 2025

With Q1 in full swing, bBIG Communications continues to build on the momentum of 2024. From industry recognition to innovative programming and new team members, last year was one for the books. A Strong Start: Reuniting In-PersonKicking off the year, the bBIG team gathered for an in-person meeting in January, marking the first in-person meeting…

bBIG Communications Named 2025 Chief Marketer Agency of the Year

bBIG Communications is proud to announce its inclusion in Chief Marketer’s 2025 Agencies of the Year. This prestigious recognition places the agency among the most innovative and respected marketing firms in the industry. Chief Marketer’s Agencies of the Year list highlights top firms driving creative excellence and delivering outstanding results across all marketing channels. bBIG…

bBIG Communications Supports ALA NY Chapter Holiday Event for Military Families

bBIG Communications proudly joined the ALA New York Chapter’s holiday event, contributing to a successful afternoon supporting the Military Commander Scholarship Fund. Alongside clients like Nestle Purina and JM Smucker, bBIG Communications donated items for raffles and auctions, with 100% of proceeds benefiting scholarships for children of active-duty military personnel. “Giving back to military families…

Staying Organized During the Holidays: How bBIG Communications Keeps It All Together

The holiday season is a whirlwind of activity. Between end-of-year campaigns, personal commitments, and planning for the upcoming year, staying organized can feel like a juggling act. At bBIG Communications, we understand the importance of staying efficient and ahead of the curve—especially during busy times. That’s why we rely on tools and strategies to streamline…

bBIG Communications Earns Silver at the Prestigious Horizon Interactive Awards

bBIG Communications Earns Silver at the Prestigious Horizon Interactive Awards bBIG Communications has received a Silver Award in the 2024 Horizon Interactive Awards, a global competition honoring excellence in interactive media. The accolade celebrates bBIG Communications’ innovative Procter & Gamble Click2Go social media campaign, which successfully connected military consumers to the Defense Commissary Agency’s e-commerce…

The Best Times to Post on Different Social Media Platforms

By Rachel Slack In the ever-evolving world of social media, timing can be just as crucial as the content itself. Posting at the right time can significantly enhance engagement, ensuring that your audience sees and interacts with your content. Understanding the best times to post on various platforms is essential for maximizing reach and increasing…

30 Years as Entrepreneurs – Interview with CEO Dave Gibson & CFO Sheri Gibson

August, 2024 Founding Story: Can you tell us about the journey of founding bBIG Communications? What inspired you to start this company? What originally started as a support system through the execution of in-store promotions for CPG companies via custom POS programs designed to influence the buying decisions of category shoppers, gave birth to the…